CHICAGO — Imported beer drinkers are slightly less likely (80%) to know the kind of beer they are going to buy before going to a store, compared to those who drink domestic beer (85%), according to a Mintel International survey on imported beer. Conversely, imported beer drinkers are more likely to pick a store based on the availability of wide selections of beer (62%, vs. 53% for domestic beer drinkers). Meanwhile, women are about half (18%) as likely as men (35%) to drink imported beer. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.