CHICAGO — Imported beer drinkers are slightly less likely (80%) to know the kind of beer they are going to buy before going to a store, compared to those who drink domestic beer (85%), according to a Mintel International survey on imported beer.
Conversely, imported beer drinkers are more likely to pick a store based on the availability of wide selections of beer (62%, vs. 53% for domestic beer drinkers).
Meanwhile, women are about half (18%) as likely as men (35%) to drink imported beer.
Only one-third of import drinkers say they are “very loyal to a favorite brand of beer,” as opposed to 42% of domestic beer drinkers.
The survey also polled Hispanics about their beer-buying preferences.
Among the results:
Whites and Hispanics tie as the top groups of domestic beer consumers, and Hispanics are also the top consumers of imported brews (36%, vs. 26% average).
Twenty-four percent of Hispanics who drank imported beer in the past 30 days are likely to select a beer imported from their country of origin, compared to the average of 15% for all respondents who drank imported beer in the past 30 days.