MIAMI — Manufacturers spent $34 billion promoting their brands last year, but it wasn't enough to halt the erosion of national-brand share to retailers' private labels, up one share point to 20%. What's more is that the investment yielded no measurable growth in household penetration, basket size or category volume, according to Romesh Wadhwani, chairman of SymphonyIRI Group, who suggests CPG companies reassign funds to product innovation. “What's the point of spending $34 billion and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.