KEASBEY, N.J. — After running exclusively at Kroger for the last 18 months, Campbell Soup Co.'s new electronic school rewards program is in full swing at ShopRite and soft launch at Safeway. E-Labels for Education (eLFE) is an electronic version of “Campbell's Labels for Education,” which awards points for qualifying product purchases. Points can be redeemed for school items like books, microscopes, musical instruments and athletic equipment. Under the traditional redemption method, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.