ST. PETERSBURG, Fla. - Catalina Marketing here announced yesterday that the company‘s color POS coupons are delivering 30% higher redemption rates than its traditional black-and-white coupons, according to recent research. Catalina began replacing black-and-white coupon printers earlier this year. The research, conducted over a four-month period, compared the redemption rates of coupons from more than 100 different targeted offers printed in both color and black and white. The research was ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.