• The SMART Points initiative with Hy-Vee tied product sales with improving education. • Additional points were awarded to participants who purchased products from both Sara Lee and P&G. • Sponsors invested in schools and students in under served communities. Technology is often one of the first items to be cut from school budgets during economic downturns, and the recent recession was no exception. As a retailer priding itself on community service, Hy-Vee Food ...

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