SPRINGFIELD, Conn. — It may have started out as a Safeway private label, but Eating Right is now standing on its own outside the company as Big Y readies for the second phase of a rollout, and as Price Chopper, Hy-Vee and others start offering the line. Big Y was the first retailer outside Safeway to start offering the brand when it rolled out 64 items in December. Current offerings include frozens, cereal, cookies, pasta and soup, said Phill Schneider, Center Store vice president. Since ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.