ATTRACTING LAUNDRY CONSUMERS to traditional supermarkets is crucial at a time when concentrated formulas and increased competition have more retail formats vying for fewer trips. Wal-Mart and Target are the usual suspects, but even they are challenged by new retailers of laundry detergent like drug stores CVS and Walgreens, Home Depot and Lowe's Home Improvement. Even Best Buy merchandises HE soap alongside its high-efficiency washing machines. “If a guest sees a great deal elsewhere ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.