ATTRACTING LAUNDRY CONSUMERS to traditional supermarkets is crucial at a time when concentrated formulas and increased competition have more retail formats vying for fewer trips. Wal-Mart and Target are the usual suspects, but even they are challenged by new retailers of laundry detergent like drug stores CVS and Walgreens, Home Depot and Lowe's Home Improvement. Even Best Buy merchandises HE soap alongside its high-efficiency washing machines. “If a guest sees a great deal elsewhere ...

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