The gum category hasn't lost its flavor. Improved packaging, functional benefits and taste innovations are helping the chewable treat pop out to shoppers in the candy aisle. “It's difficult to grow sales in a mature market, so manufacturers need a great deal of innovation,” acknowledged David Morris, research director of food and beverage for Mintel International, Chicago. Suppliers' gumption is paying off. Sales of gum rose 10.2% during the 52 weeks ending March 23, amid declining sales ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.