NEW YORK -- The Coca-Cola Co. and L‘Oreal are partnering to launch a beauty beverage in 2008. According to a report in Brandweek, Atlanta-based Coca-Cola has trademarked the nutraceutical beverage, Lumae¢, as tea-based and ready to drink. Still in the early stages of development, it is expected to contain ingredients that will help women care for their skin, said Brandweek, here. Coke and L'Oreal, also here, are interested in marketing and distributing the beverage like a beauty brand, with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.