Nearly two-thirds (62%) of consumers frequently buy store brands, according to a new Private Label Manufacturers Association study conducted by GfK/Roper for publication in SN. That's an increase from the 41% who said they buy store brands “frequently” in a 2006 PLMA study, and 12% in a 1991 PLMA study. PLMA President Brian Sharoff attributes the high percentage in part to the economic downturn. Sharoff said he's surprised at how quickly the recession has impacted shopping habits. ...
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