CAMP HILL, Pa. — As traditional advertising vehicles miss the mark, retailers are exploring incentives for consumers who engage with relevant brands. Take, for instance, Rite-Aid's Video Values program which gives Web visitors exclusive access to coupons, but only after they've viewed corresponding product videos on “We are extremely pleased with our Video Values program, as are our suppliers who are partners in the program,” John Learish, senior vice president of marketing ...

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