Today's convenient soups don't require consumers to use a can opener, or even dirty a dish. In fact, 75 seconds and a microwave is often all that stands between hungry eaters and a hot satisfying meal. But that's assuming the soup makes it into the consumer's cart. Research from Cannondale Associates, Wilton, Conn., done in conjunction with Hormel, revealed that shelf-stable convenience items aren't reaching their full sales potential. But it's not because shoppers aren't seeking simple ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.