Consumers are putting discretionary spending on ice and heading for the frozen food section. Frozen meal components such as prepared proteins and raw vegetables have become desirable to penny-pinching consumers, since these items offer convenience, are sometimes priced below their fresh counterparts and pose a minimal risk of spoilage, industry observers told SN. “In previous downturns, we saw a rise in convenience foods like prepared meals and frozen entrees, but this time around we're ...
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