After years of being the predictable cash cow of many supermarkets' private-label programs, house-brand dairy products are demonstrating new potential for growth, as retailers fulfill demand for organic, all-natural and functional foods, as well as premium products at a value price. “I think in general, we are all getting smarter about what it is that consumers are looking for,” said Marilyn Wilkinson, director of national product communications for the Wisconsin Milk Marketing Board. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.