After years of being the predictable cash cow of many supermarkets' private-label programs, house-brand dairy products are demonstrating new potential for growth, as retailers fulfill demand for organic, all-natural and functional foods, as well as premium products at a value price. “I think in general, we are all getting smarter about what it is that consumers are looking for,” said Marilyn Wilkinson, director of national product communications for the Wisconsin Milk Marketing Board. ...

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