When Hy-Vee dietitian Amy Pleimling was in school, her career prospects were limited to hospital work with in-patients (who weren't necessarily interested in her advice), or a job with one of the government's supplemental nutrition programs. Though the odd sports nutrition opportunity may have presented itself, jobs counseling everyday folks were few and far between. But now that health and wellness has entered retailers' consciousness, that's all changed. Brimming with opportunities to ...

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