More than one in five primary household shoppers purchased consumables at a dollar store in the past month.
Have you purchased food from a dollar store in the past month?
How would you describe that/these shopping trips?
|Grocery stock-up trip||14.6%|
|Grocery fill-in trip||21.3%|
|You purchased food while shopping for general merchandise||64%|
Are you turning to dollar stores more often now than you did in the past because of the poor economy?
|Yes, I am shopping more often at dollar stores to help manage costs||41.4%|
|Yes, I am shopping more often at dollar stores, but it's not because of the poor economy||10%|
|No, I'm not shopping more often at dollar stores||19.2%|
|I am making the same number of trips to the dollar stores as I did in the past||29.3%|
SOURCE: TNS Retail Forward ShopperScape October poll of 4,000 primary household shoppers