Soggy appropriately is the forecast for the baby diaper category as young families search for best buys. Besides macro factors of low birthrates, economic sluggishness and rising prices affecting diaper sales, channel shifts are occurring with aggressive online retailers — most notably Amazon.com and Diapers.com — putting pressure on brick-and-mortar retailers such as Wal-Mart and Target who have built a presence in their stores and online in the baby category. Through its “Amazon ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.