Characters on cereal boxes displayed in grocery stores tend to make incidental eye contact with their targeted shoppers, potentially influencing purchase decisions, a new study revealed. The research, by Cornell University Food and Brand Lab researchers Aner Tal and Brian Wansink, in collaboration with Yale University's Aviva Musicus, is to be published in the forthcoming journal Environment & Behavior.  Researchers said the study included 10 grocery stores in New York and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.