Frozen entrees supporting diet fads have been put on ice in favor of longer-term solutions that contain more wholesome ingredients. Consequently, buzz words like “low-fat” and “low-carb” have taken a backseat to terms like “more vegetables,” “whole grains” and “low sodium,” retailers told SN. “This trend is best exemplified in Kraft's recent name change for their line of healthy dinners from South Beach Diet to South Beach Living,” said James Allen, frozen and specialty foods manager for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.