SALISBURY, N.C. — What began as an employee training tool has turned into a well-received Internet promotion for Food Lion's store brands. The retailer's new “Matching Game,” available at foodlion.com, encourages shoppers to learn the names of Food Lion's brands. Winners receive a $1 Internet coupon for a private-label product. The game operates in a fashion similar to traditional memory card games. It includes 12 “cards” that players can click to reveal a Food Lion brand. They then must ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.