SALISBURY, N.C. — Food Lion here will soon begin piloting a convenience/prepared meal aisle in 17 stores, SN has learned. Rather than pair foods by category, such as microwave chili with canned chili, the retailer will test sets within a single Center Store aisle that are merchandised by level of convenience. Ultra-convenient items like shelf-stable microwavable meals prepared in under five minutes and requiring no cleanup may be paired together near the front of the aisle alongside items ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.