In the past year, low-priced entrees have heated up the frozen-food section, but now a different measure of value may cause the temperature to rise as manufacturers switch to whole grain pastas, add sides of grilled vegetables and shake the salt (in a healthy way). CPG companies should be commended for their efforts, but they don't deserve all the credit. If consumers are noticing better-for-you entrees on the shelves it's because gatekeepers are demanding them. Take, for instance, what's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.