National brands have yet to recover share lost to private labels, according to the majority of food retailers (79.6%) and manufacturers (58.8%) polled by SN as part of its seventh annual Survey of Center Store Performance. Nearly one in five retailers (18.5%) and 41.2% of manufacturers indicated the opposite: that national brand marketers have indeed won back share. Other members of the industry also weighed in. “National-brand companies are looking for ways to improve their position,” ...
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