Wegmans used it to inform shoppers that it removed high fructose corn syrup from its store-brand yogurt. Hy-vee used it to send a midday message about a dinner deal. And Price Chopper used it to let people know they could win free groceries for a year. These are just some examples of how retailers are leveraging social media to boost private-label awareness and sales. “Social media is an integral part of our media mix, and plays significantly into our marketing plans for our corporate ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.