PRODUCT INNOVATION: Compacted versions of Tide and Gain powder detergents. SUSTAINABILITY: Goal of using 100% renewable or recycled materials for all products and packaging. MARKETING/PROMOTION SUPPORT: Future Friendly campaign. THREE YEARS after Procter & Gamble began lightening the load for consumers, retailers and the environment by concentrating its liquid laundry detergents, it's set its sights on powdered detergents. Beginning this February, Tide and Gain powder detergents ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.