In the mounting frenzy for consumers' shrinking wallet share, retailers have to get even more creative. Forget simply drawing shoppers to your store — the most successful strategies in 2009 will also focus on squeezing the tiniest of margin gains by influencing purchases at the shelf level. Just take a look at the strategies outlined in the following pages. As club stores continue to encroach on traditional retailers' territory, Wegmans and Meijer are not only pre-empting trips to that ...
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