Consumer demand for low-calorie, yet naturally sweetened products is leading to a new genre of stevia-containing foods and beverages. Zero-calorie sweeteners like Truvia and PureVia are making a statement, as both are positioned as natural alternatives to aspartame (Equal), sucralose (Splenda) and saccharine (Sweet'N Low). Research firm Mintel forecasts that U.S. sales of both tabletop stevia sweeteners and foods, beverages and other products that contain stevia could exceed $2 billion by ...
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