WEST DES MOINES, Iowa — Actress Valerie Bertinelli may have Jenny Craig, but Hy-Vee shoppers have “Begin,” a new weight-management program that includes nutritional counseling, workouts and even $10 Hy-Vee gift cards for those who meet their goals. Registered dietitians conduct the 10-week course, which helps clients identify healthy foods; regulate food intake; and develop a fitness routine. “Customers don't have to stock ‘special’ food or feed their families something different than what ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.