'Tis the season to be jolly, and with discounts on purchases of six bottles of wine or more, supermarkets are adding to the holiday cheer. Grocers are also getting shoppers in the spirit by decking their shelves with tags highlighting prices per bottle when consumers spring for a 12-bottle case. Off-premise retailers are once again taking cues from warehouse clubs when offering incentives to buy wine in bulk. Supermarkets added high-end premium brands to their sets a couple of years back to ...

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