ABINGDON, Va. — K-VA-T Food Stores has reintroduced Chuck Wagon dog food as a proprietary brand. “We reinvented the classic Chuck Wagon dog dinner with a taste that’s sure to make your dog come running,” K-VA-T writes in promotional materials. Once marketed by Purina, Chuck Wagon is widely known for television commercials in the 1970s showing a miniature horse-drawn chuck wagon racing through a living room in front of the dog to get him to eat. The brand was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.