CINCINNATI — In a new addition to its private-label Active Lifestyle brand, Kroger Co. here has launched a cholesterol-reducing, fat-free milk. “This new cholesterol-reducing milk is a perfect example of Kroger providing customers the products they need and want to make their lives better and healthier,” Linda Severin, vice president of corporate brands for Kroger, said in a release. “More and more people, especially Baby Boomers, are becoming conscientious and proactive about managing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.