CINCINNATI — In a new addition to its private-label Active Lifestyle brand, Kroger Co. here has launched a cholesterol-reducing, fat-free milk. “This new cholesterol-reducing milk is a perfect example of Kroger providing customers the products they need and want to make their lives better and healthier,” Linda Severin, vice president of corporate brands for Kroger, said in a release. “More and more people, especially Baby Boomers, are becoming conscientious and proactive about managing ...

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