The economy is struggling, but that hasn't deterred shoppers from splurging on alcohol.
Major trends that were driving sales before the downturn are still alive and well. Ultra-premium wine, beer and liquor continue to be highly popular. So do spirits with splashes of fruits like citrus, pomegranate and berry.
Greg VanOverloop, category manager for Spartan Stores, Grand Rapids, Mich., has seen an uptick in sales of ready-to-drink cocktails, a category that boasts blends like Captain Morgan ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In