Nearly half of consumers are buying store brands in categories where they previously only purchased national brands, according to a new Private Label Manufacturers Association study conducted by GfK/Roper for publication in Supermarket News. In a telephone survey of 1,000 people (500 male, 500 female) conducted Dec. 11-13, 2009, 46% said they are buying the supermarket store brand in categories where they had previously only purchased a national-brand product. This is an increase from the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.