OAKLAND, Calif. — Consumers are not only increasingly aware of Fair Trade Certified products, they're also willing to pay more for them, according to TransFair USA. Nearly one-quarter (23%) said they knew about the Fair Trade label as of last year, up from 15% in 2006, according to a study by TransFair here, the third-party certifier of Fair Trade products in the United States. Once they understand the meaning of Fair Trade, 37% of consumers who had not previously purchased FTC products ...
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