When Albertsons LLC started rolling out more than 100 items in the O Organics line in April, it did so to give consumers more variety and value, the company told SN. The move was a smart one in these recessionary times. That's because today's shoppers are seeking out more health and wellness options. The problem is many can't afford to pay for them. More than three-quarters (78%) of people last year said they would buy more organics if they were less expensive, up from 67% who said the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.