Every parent is concerned about her baby's nourishment, but the clout of parenting websites and nutrition-sensitive consumers such as “Alpha Moms” have led to increased demand for frozen, DHA-fortified and other new baby food. Over the last five years, parents have sought out alternatives to the products that are typically found on store shelves, according to Chicago-based research firm Mintel. Retailers, in response, are making room on their shelves — and in their freezer cases — for new ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.