Americans are cutting calories, not just by switching what's on the end of their fork, but also by throwing back better-for-you versions of their favorite beverages. Armed with stevia sweeteners and other flavor enhancers, manufacturers are bringing line extensions to the party — and to the delight of consumers, there is little sacrifice to taste. Marketers are so confident that low-calorie versions pack the same flavor as their full-calorie counterparts they've worked the magic numbers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.