• Dannon Oikos rebranding social media campaign used product sampling and word-of-mouth to create a buzz in the blogosphere. • An innovative approach allowed Dannon to reach out to bloggers in person and through the web. • Products have their own social media campaigns geared to relevant groups. To announce the rebranding of Dannon Greek yogurt as “Dannon Oikos,” the manufacturer tapped the virtual water cooler: the blogosphere. Before this rebrand, the ...

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