• Dannon Oikos rebranding social media campaign used product sampling and word-of-mouth to create a buzz in the blogosphere. • An innovative approach allowed Dannon to reach out to bloggers in person and through the web. • Products have their own social media campaigns geared to relevant groups. To announce the rebranding of Dannon Greek yogurt as “Dannon Oikos,” the manufacturer tapped the virtual water cooler: the blogosphere. Before this rebrand, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.