SCHAUMBURG, Ill. — The Nielsen Co. here has partnered with Natural Marketing Institute, a market research firm specializing in health, wellness and sustainability, to provide insights into NMI’s Lifestyles of Health and Sustainability (LOHAS) consumer segmentation model. Nielsen will incorporate its Homescan Consumer Panel and Spectra BehaviorScape Framework with NMI’s segmentation model in order to quantify LOHAS consumers’ purchase behavior. The collaboration will provide retailers and ...
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