SCHAUMBURG, Ill. — The Nielsen Co. here has partnered with Natural Marketing Institute, a market research firm specializing in health, wellness and sustainability, to provide insights into NMI’s Lifestyles of Health and Sustainability (LOHAS) consumer segmentation model. Nielsen will incorporate its Homescan Consumer Panel and Spectra BehaviorScape Framework with NMI’s segmentation model in order to quantify LOHAS consumers’ purchase behavior. The collaboration will provide retailers and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.