Retailers like Big Y, Springfield, Mass., that run earth-themed promotions have the right idea when it comes to promoting paper products said to be good for the environment, said retail consultants. Grocers should also use as many opportunities as they can to promote their store-brand paper goods, they advised, including distributing samples during flu season and using paper towels during sampling events. Jon Hauptman, a partner at Willard Bishop, Barrington, Ill., thinks upscale paper ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.