CARTERET, N.J. — Pathmark here has improved and re-branded its private-label diapers under the name "Lulla-Bees." Featuring "advanced leakage protection," the diapers are currently on special for $4.99 for a convenience size of 18 to 28 count, depending on the size. "Our Pathmark-brand diapers have a new name and look," Pathmark's weekly circular reads. The move comes at a time when one of Pathmark's competitors, Waldbaum's, has rebranded its baby-product line. Diapers, wipes and select ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.