In the four years since the Menu Foods pet recall tarnished the reputation of dozens of store brands, private-label marketers have struggled to gain a foothold in the space. Still fresh in pet owners' minds is the summoning back of 60 million containers of food sold under scores of private and national brands. The recall was slow, dragging out over months as more foods were found to contain sometimes-lethal doses of aminopterin, melamine and/or cyanuric acid. All told, 471 dogs and cats ...

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