• Point-of-sale materials, including paper “petals” placed in individual artichokes, instructed consumers to enter to win a cash sweepstakes. • Quick response codes on each piece of POS material directed shoppers to a new mobile website where they could join the Artichoke Aficionados Club and enter to win a grand prize of $10,000. • A supermarket display contest helped build excitement, and Ocean Mist Farms grew membership in its Artichoke Aficionados Club ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.