Although pasta had the most dramatic food price inflation of all categories, its unit sales are up as the easy-to-prepare staple gains inclusion in many at-home chefs' repertoire. But shoppers aren't blindly slurping oodles of noodles, retailers told SN. With an eye on price — that climbed 21% from 2007 to 2008 — many are forgoing healthy innovations like whole grain and multigrain pastas, opting instead for value-priced conventional varieties and corporate brands. Dollar sales of pasta ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.