SCHAUMBURG, Ill. — While private-label dollar growth historically has been driven by higher prices, unit sales are now growing as well, according to the Nielsen Co. Store-brand volume grew 3% in food, drug and mass channels (excluding Wal-Mart) for the 28 weeks ending Sept. 6. This contrasts to prior performance in which dollar share grew, while unit sales remained flat. “Last summer, private label started to take off,” Tom Pirovano, Nielsen's director of industry insights, said in a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.