NEW YORK — Penetration of store brands in April fell to its lowest level since the economy collapsed in September 2008, but the dip is more of a correction than a long-term trend, predicted Tom Pirovano, director of industry insights for the Nielsen Co., speaking at the Citi Investment Research Food & Drug Conference here last week. According to Nielsen, store-brand unit share of total store sales at food, drug and mass retailers in April fell to just above 21% — the same place it ...
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