Price has always been private label's strong point, though that might be less of a factor today than in the past. According to a new report from J.D. Power and Associates, consumers like private label even more if the retailer's name is omitted from the package. “The consumers we tracked saw them more as a stand-alone brand, rather than a store brand,” said Janet Eden-Harris, vice president of J.D. Power's Web Intelligence Division. Private-label products from Safeway, Trader Joe's and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.