Dining at home more often and choosing private label over national brands isn't the only “trading down” that cash-strapped shoppers are engaging in these days. Many have also had to re-prioritize their shopping lists based on which categories make the most economic sense. While success in 2007 was linked to almost any CPG product that offered health and convenience, price stability is what today's Center Store shopper has on her mind. The trend is evidenced in the supermarket channel by unit ...

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