High-quality ingredients, resourceful consumer research, innovative packaging and strong price points are only some of the attributes of a successful private-label program. What's just as necessary is a heavy-hitting promotional plan to back the assortment. More and more retailers are realizing that and running high-value games and contests, connecting their brands to charity and incorporating private label in social media campaigns. “Retailers are becoming much better marketers,” said Don ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.