It wasn’t so long ago that canned soup was the ultimate in convenience. “But transferring the product to a cooking vessel and cooking — maybe even having to add water — now takes too long,” said Mary Chapman, director of product innovation at research and consulting firm Technomic. That’s especially true for Millennials. Demographically defined as those born between the early 1980s and the early 2000s, Millennials constitute 25% of the U.S. population. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.